AI is both more capable and more ordinary than the headlines suggest.
Two myths need dispelling: that AI will replace everything overnight, and that it's not ready for real business use. The truth is nuanced.
The Four Categories of AI in Business Right Now
Click a category to explore what it does, how businesses use it, and the tools available.
AI Adoption by Industry in Australia
Hover a bar to see the top 3 AI applications in each industry.
Finance & Insurance
67%
Professional Services
61%
Retail & E-Commerce
54%
Education & Training
49%
Healthcare & Allied Health
43%
Construction & Property
38%
Hospitality & Tourism
35%
High adoption
Medium adoption
Emerging
You're likely already using AI.
The question is whether you're using it strategically or accidentally.
Microsoft 365 Copilot
AI built into Word, Excel, Outlook, Teams
Google Workspace AI
AI built into Gmail, Docs, Sheets, Meet
Xero and MYOB
AI-assisted reconciliation, anomaly detection
Canva
Magic Write, AI image generation, Magic Design
HubSpot
AI-powered lead scoring, content suggestions, email optimisation
Shopify
AI product descriptions, inventory forecasting