Local search and Google Business

Local

Local SEO optimises your business for local searches—when someone searches 'plumber near me' or 'best Italian restaurants in Brisbane,' your goal is to appear. Unlike organic SEO which focuses on ranking nationally or globally, local SEO focuses on geographic relevance. Google Business Profile, citation consistency, local reviews, and local content are your tools. Local search is particularly high-intent: someone searching nearby is ready to visit or hire you.