SEO outcomes depend on your infrastructure

Platforms

The platform you choose sets your SEO ceiling. Some platforms give you complete control; others lock you into predefined structures. WordPress offers maximum flexibility and control but requires more technical expertise. Shopify excels at e-commerce but limits customisation. Page builders like Webflow and Wix provide good visual design capabilities but restrict what SEO features you can implement. Custom builds offer unlimited flexibility but demand that developers implement SEO correctly from the start. This section breaks down the strengths, limitations, and realistic SEO ceilings for each major platform.